Directory entry

Alison "Ali" Pember, BACP

Credentials: BACP
Experience: 13 years
Practising in: United Kingdom
Languages: English
Sessions: Online only
Client ages: Adults, 18 and over

Works with Stress, AnxietyParenting issuesSelf esteem Coping with life changesCoaching

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Alison "Ali" Pember welcomes people who are feeling overwhelmed, stuck, or unsure what to do next. She creates a caring, non-judgemental space where clients can say what is on their mind. Ali helps people understand why they feel the way they do and work out practical steps to change how things are going.

Ali is a BACP counsellor with 13 years of experience. She combines talking therapy with body-aware techniques to help people manage stress and anxiety.

Background and approach

Her approach is conversational and focused on what is useful in day-to-day life. In sessions she draws on client-centred ways of working so the person sets the pace and priorities. She also uses emotionally-focused ideas to help people understand their patterns in relationships and feel more supported.

Mindfulness and somatic techniques are used alongside talking to help settle strong emotions and bring attention back to the present. People come to Ali with a wide range of issues including parenting strain, relationship difficulties, grief, trauma, workplace stress, low self-esteem and life changes. She also supports those dealing with fertility and pregnancy-related concerns, postpartum depression and caregiver stress.

Sessions aim to be practical and grounded, with tools people can use between meetings. Ali offers video calls, phone sessions, live chat and text-based messaging. She works from the United Kingdom and conducts therapy in English.

To begin, clients complete a short matching questionnaire and arrange sessions according to availability.

How Ali’s approaches translate to online therapy

Client-Centred Therapy focuses on what matters to the person in front of her. Ali follows the client’s lead, asks questions, reflects what she hears and helps people decide the next steps. Emotionally-Focused Therapy (EFT) looks at patterns in relationships and feelings, helping people name emotions and try different ways of relating that feel safer and more connected. Mindfulness Therapy teaches simple attention and breathing practices to reduce reactivity and build calm in daily life.

Choosing the right approach is a team effort. Ali works with each person to see which methods fit their goals and preferences. She may try a talking-focused route some weeks and use somatic or mindfulness techniques in other sessions, adjusting as progress is made.

Online sessions are offered as video calls, phone sessions, live chat or text-based messaging to give practical flexibility. Video is useful for deeper conversation and seeing non-verbal cues. Phone calls can be a lower-bandwidth option for quieter check-ins. Live chat and text messaging suit brief reflections, coaching-style prompts or people who prefer not to be on camera. These options make it easier to fit therapy around work, family and other commitments while keeping the focus on real-world change.

What kinds of problems does she help with?

She supports people facing stress, anxiety, depression, trauma and relationship issues, plus parenting strain, grief, workplace difficulties and life changes.

What is her therapeutic style like?

Her style is client-centred and collaborative, mixing conversation with emotion-focused work and body-aware techniques like mindfulness and somatic practices.

How long has she been practising?

She has 13 years of clinical experience working with a range of emotional and life issues.

What credential does she hold and where is she based?

She is registered with the BACP and practises from the United Kingdom.

Can sessions be delivered in other languages or internationally?

Sessions are offered in English and she is not taking international clients at present.

Which session formats are available?

Sessions can be arranged as video calls, phone sessions, live chat or text-based messaging.

How are fees and payments handled?

Costs vary with location and therapist availability; sessions are provided through a subscription model that can be cancelled at any time.

What do I need to do to start?

Click the Start Therapy button, complete a short matching questionnaire, and then schedule sessions according to the therapist's availability.

Areas of focus

What this therapist works with

Most often

Stress, Anxiety
Parenting issues
Self esteem

Also listed

Therapeutic approaches

Experience: 13 years
Registered with: BACP
Languages: English

Contacting Alison

Alison takes enquiries through BetterHelp. You answer a few questions about what you are looking for, then arrange sessions if it seems like a fit. Browsing costs nothing and you are not committing to anything by reading this page.

Alison "Ali" Pember, BACP

Background and approach

How Ali’s approaches translate to online therapy

Areas of focus

What this therapist works with

Others working with stress, anxiety