Directory entry

Wing Yi "Jade" Cheung, BACP

Credentials: BACP
Experience: 8 years
Practising in: United Kingdom
Languages: English, Mandarin, Cantonese
Sessions: Online only
Client ages: Adults, 18 and over

Ready when you are

Wing sees clients through BetterHelp. Answer a few questions to ask about starting - free, and no commitment.

Affiliate link. We will earn a commission if you sign up, at no cost to you.

Wing Yi "Jade" Cheung helps people who are struggling with self-esteem, LGBT concerns, trauma and abuse, career questions and major life changes. She speaks English, Mandarin and Cantonese and brings eight years of clinical experience in the United Kingdom and Hong Kong.

Jade aims to make the first step feel less daunting and to help people find clearer direction and calmer day-to-day living. She keeps sessions straightforward and down-to-earth. Conversations focus on what is happening now and what can change in daily life.

Background and approach

Jade uses practical tools and reflective listening to help people notice patterns, try new responses, and build skills that fit their lives. Her work draws on a mix of approaches including Acceptance and Commitment Therapy, Attachment-Based ideas, Cognitive Behavioural Therapy, Dialectical Behaviour Therapy and Client-Centred principles. That variety lets her match methods to someone's needs rather than relying on a single technique.

Jade often helps with issues such as abandonment and attachment struggles, body image and self-love, guilt and shame, social anxiety, and the stress of caregiving. She also supports people exploring sexuality, multicultural concerns, forgiveness, and a sense of life purpose. Sessions can include practical exercises, values clarification, thought work and emotion regulation skills.

The aim is to leave people with small, doable changes they can use between sessions. Jade encourages open conversation and works at a steady, respectful pace.

How therapy approaches work online

Acceptance and Commitment Therapy (ACT) helps people clarify what matters to them and commit to small, value-driven steps. It combines mindful noticing of thoughts and feelings with practical actions to move toward a chosen life. Attachment-Based Therapy looks at how early relationship patterns shape current connections and emotional responses, and it helps people try new ways of relating and feeling safer in relationships. Cognitive Behavioural Therapy (CBT) focuses on spotting unhelpful thinking and testing alternative thoughts and behaviours to reduce distress and improve functioning.

Choosing the right approach is a collaborative process. The therapist will talk through goals, preferences and what has helped or not helped in the past. Together they will try methods that suit the person's needs and adjust the plan over time based on what works.

Online sessions are offered by registered or accredited professionals using video calls, phone sessions, live chat or text-based messaging. Video is useful for fuller conversation and visual cues, phone calls can fit into a short break, and text-based options work well for quick check-ins or when typing feels easier. These formats make therapy more flexible and easier to fit around work, family and travel.

What concerns does this counsellor help with?

Jade supports people with self-esteem, LGBT matters, trauma and abuse, career questions and coping with life changes. She also addresses related areas like body image, social anxiety, guilt and shame.

How would you describe her therapeutic style?

Her style is plainspoken and practical. Sessions focus on current problems, small experiments and skills to use between meetings.

What is her professional background?

She has eight years of clinical experience working in both the United Kingdom and Hong Kong.

What credential does she hold and where is she based?

She is registered with the BACP and practices in the United Kingdom.

Which languages are sessions available in?

Sessions are offered in English, Mandarin and Cantonese.

What session formats are offered?

Consultations can take place via video calls, phone sessions, live chat or text-based messaging.

How are fees and payments handled?

Costs vary with location and therapist availability; sessions use a subscription model that can be cancelled at any time.

How do I begin working with this counsellor?

Choose the Start Therapy button, complete a short matching questionnaire, and then schedule sessions according to the therapist's availability.

Areas of focus

What this therapist works with

Most often

Self esteem

Also listed

Therapeutic approaches

Experience: 8 years
Registered with: BACP
Languages: English, Mandarin, Cantonese

Contacting Wing

Wing takes enquiries through BetterHelp. You answer a few questions about what you are looking for, then arrange sessions if it seems like a fit. Browsing costs nothing and you are not committing to anything by reading this page.

Wing Yi "Jade" Cheung, BACP

Background and approach

How therapy approaches work online

Areas of focus

What this therapist works with

Others working with self esteem