Emma Martin, BACP

How Emma’s approaches translate to online therapy

Emma uses client-centred therapy to prioritise the person’s perspective and build a trusting connection. That approach focuses on listening, reflecting what you say and helping you find your own answers, which can feel helpful across video, phone or written formats.

She also draws on motivational interviewing to help people find reasons to change and to increase confidence for taking small steps. This style is useful for issues such as addiction, career shifts or motivation to try new coping strategies. Solution-focused therapy is used to identify practical, short-term goals and to map out achievable next steps, which works well when someone wants quick, action-oriented support.

Finding the right mix of approaches is a joint process. Emma will discuss goals, preferences and what feels most useful, then adapt methods to suit the person’s situation. The collaboration means therapy is shaped around the client rather than a fixed template.

Online formats offer practical flexibility. Video calls are close to a face-to-face conversation and suit deeper discussions. Phone sessions can be easier when bandwidth is limited or for shorter check-ins. Live chat and text-based messaging work for people who prefer written reflection, want more frequent brief contact, or need to fit therapy around busy schedules. Registered and accredited professionals use these options to make therapy more accessible and manageable for different lifestyles.